The Rise of the Business Technologist

IT departments that equip and empower business technologists are 2.5 times more likely to accelerate their digital business transformation, according to Gartner.


Due to the democratisation of capability development, they can take digital initiatives to fruition and derive value in a quick span. Moreover, they can successfully overcome the challenges thrown by digital competitors and untimely industry disruptions. Having business technologists puts IT front and centre of some of the most strategic and significant conversations that the C-suite can have these days.


The work of business technologists can be grouped into four main categories:

  1. The pursuit of insight and personalisation using artificial intelligence and advanced analytics, and applying that to things like pricing, marketing and modelling

  2. Optimisation of complex systems using predictive analytics to minimise downtime

  3. Automation of manual tasks with robotic process automation to boost productivity

  4. Integration of customer journeys across channels and delivering an omnichannel experience

These are significant focus areas, which makes it quite evident that business technologists are not just amateurs building Excel macros but actively contributing toward the most critical capabilities.

Read the full article at Gartner here.








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