Beer, Business Outcomes, and Building the Automation Platform of the Future

No one understands a business better than the people who daily work within it. But, how do you exploit that fact to drive business outcomes at a worldwide brand like Carlsberg? The answer for the Danish brewer was to introduce an innovative approach to intelligent automation based around empowering business units and supporting citizen developers. Ask Anders Falk Frandsen, Engagement Manager with the Carlsberg Intelligent Automation (CIA) at Carlsberg, about intelligent automation and he’ll tell you it’s about business outcomes and not automation. In fact, he’s clear the company doesn’t talk about delivering automation but value to the business. Intelligent automation is often defined as the combination of robotic process automation (RPA) with artificial intelligence (AI). In Carlsberg’s world, intelligent automation involves a range of components that can be brought together and integrated in the best way possible to meet that business need.

From automating processes to creating products

So what does this concept of intelligent automation mean in practice?

Like most organisations, Carlsberg began its automation journey by addressing the ‘low hanging fruit’—those small tasks or workflows that deliver a good deal of value when automated. But, the company soon realised there was far greater potential in automating key business processes end to end. From the outset, the CIA saw that it would take a comprehensive toolkit if it were to achieve this type of automation. For each specific automation, it needed to be able to combine and seamlessly integrate several different types of automation solutions together. UiPath provided the perfect RPA component for this toolkit. Frandsen says: “RPA does exactly doing what you or I do—only without the errors. Our rule of thumb is if you can train someone to do the activity within a few weeks then it can be automated."

Read the full case study from our partner, UiPath, here.